04 Jul 2026
Search & AI · Featured
GEO isn't SEO with a new name. Here's the actual difference.
Ranking gets you a link. Getting cited gets you the answer. The tactics diverge more than most agency decks admit.
7 min read
The Yard · Journal
Everything that moved
in marketing this week.
Search updates, AI answer engines, ad platform changes, WhatsApp and RCS rules. We read the release notes, the forums and the fine print — then write the version that tells you what to do.
More posts.
28 Jun 2026
Messaging
RCS is finally worth budget in India. What to send first.
Verified sender, rich cards, real read receipts. A starter playbook for brands moving off plain SMS without torching their list.
5 min read
19 Jun 2026
Paid Media
Your Performance Max campaign is hiding something from you.
Six settings and scripts that pull the black box open before it quietly cannibalises your branded search.
6 min read
14 Jun 2026
Local
The Google Business Profile checklist we run every 30 days.
Categories, services, photos, posts, Q&A and review velocity. Set-and-forget profiles lose the map pack to whoever is still showing up.
8 min read
09 Jun 2026
Search & AI
AEO, plainly: how to write a paragraph a machine can quote.
Answer first, evidence second, hedging never. The structural rules behind content that snippets and assistants lift cleanly.
6 min read
Rather talk than read?
Bring us the thing that's stuck.
Thirty minutes with a strategist. We'll tell you what we'd do first, whether or not you hire us.