Get found · AEO
Answer Engine Optimisation: be the paragraph that gets quoted.
Answer Engine Optimisation (AEO) makes your content the answer that featured snippets, voice assistants and AI tools lift directly. It is mostly disciplined writing and structure: the answer in the first sentence, evidence in the second, and a page built around the real questions buyers ask.
What you get
What's included.
- Question research from Search Console, sales calls and “People also ask”
- Answer-first rewrites of your highest-value pages
- FAQ, HowTo and Organization schema where it is genuinely accurate
- Snippet and AI-answer tracking on a fixed question set
- A writing guide your team can keep using
How it works
Four steps, in order.
- MapCollect the questions that precede a purchase in your category.
- RewriteRestructure the pages that should answer them: one question, one heading, one clean answer.
- Mark upAdd schema that reflects what is actually on the page.
- TrackMeasure which answers you own each month and adjust.
FAQ
AEO questions we get asked.
What is the difference between AEO and SEO?
SEO earns a position in a list of results. AEO earns the answer itself: the snippet, the voice response or the paragraph an AI tool quotes. The same page can do both, but AEO is judged on whether your words are the ones used.
Does FAQ schema still help?
Only when the questions and answers are real and visible on the page. Invented FAQs added to farm rich results do not help and can hurt.
Can AEO be done without new content?
Often, yes. Many of our first wins come from restructuring pages you already have.
From The Yard
Related reading.
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AEO & GEOChatGPT Business Hub: what Indian brands should do now
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Talk to us
Tell us what's stuck with your AEO.
A strategist replies within one working day. We'll tell you what we'd fix first, whether or not you hire us.
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