Get demand · Digital marketing strategy
A digital marketing strategy you can actually execute.
Most marketing plans list every channel. A useful strategy chooses: who you are for, which channels can profitably reach them, how much each deserves, and what you should stop doing. We build that plan with your numbers and hand it over in a form your team can run.
What you get
What's included.
- Audience and positioning workshop
- Channel audit of current spend and results
- Funnel model: traffic, conversion and cost targets that add up
- Budget split by channel with test and scale stages
- A 90-day action plan and measurement setup
How it works
Four steps, in order.
- UnderstandYour economics: margins, lifetime value and sales capacity.
- DiagnoseWhat is working, what is not, and why.
- DecideChannel mix, budget and targets, with the reasoning.
- Hand overA practical plan, with optional ongoing execution.
FAQ
Digital marketing strategy questions we get asked.
How long does a strategy engagement take?
Usually 3–4 weeks from kickoff to a finished plan.
Do we have to hire you to execute it?
No. The plan is yours. Many clients run it in-house; some ask us to run parts of it.
What do you need from us?
Access to analytics and ad accounts, rough unit economics, and an hour with sales.
From The Yard
Related reading.
CDN migration SEO: Google's crawl-spike warning
Google says a CDN move can raise crawling and hammer your origin, and blanket bot rules can drop pages from Search. What Indian sites should do.
Paid MediaGoogle Ads learning period: what resets it, what doesn't
Smart Bidding's Learning status now lasts 7 days at most. Only three changes trigger it; budget and target edits don't. How to plan changes around it.
Paid MediaMeta Pixel on-device conversions: check this setting now
A default-on Meta Pixel setting now counts some purchases on shoppers' devices. India isn't excluded. Who qualifies, what it changes and how to check.
Talk to us
Tell us what's stuck with your Digital marketing strategy.
A strategist replies within one working day. We'll tell you what we'd fix first, whether or not you hire us.
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