Get replies · WhatsApp marketing
WhatsApp marketing on the official Business API.
WhatsApp is where Indian customers already talk. We set up and run WhatsApp marketing on the official Business Platform: opt-in growth, broadcasts people do not mute, catalogues, cart and lead follow-ups, and automation that hands over to a human when it should.
What you get
What's included.
- Business Platform setup through a provider, with green-tick readiness
- Opt-in growth on site, ads and offline
- Template strategy and approvals
- Journeys: welcome, cart recovery, lead follow-up and re-engagement
- Bots for common questions, with live-agent handoff
How it works
Four steps, in order.
- Set upNumber, provider, templates and consent capture.
- Map journeysThe few conversations that matter most to revenue.
- LaunchAutomations first, then broadcasts to engaged contacts.
- OptimiseRead rates, replies, blocks and revenue per message.
FAQ
WhatsApp marketing questions we get asked.
How is WhatsApp marketing priced?
Meta charges per message based on its category (marketing, utility, authentication), plus your provider’s fee. Rates change, so we check current pricing when we plan.
Can we message anyone on WhatsApp?
No. People must opt in, and marketing messages need approved templates. Messaging without consent leads to blocks and quality restrictions.
Do you build chatbots?
Yes, for common questions and lead qualification, always with a clear route to a person.
From The Yard
Related reading.
WhatsApp marketing on Cloud API ends 2027: what to do
Meta will stop WhatsApp marketing messages on the Cloud API on 13 Oct 2027. What the Marketing Messages API changes and how Indian brands should migrate.
MessagingRCS is finally worth budget in India. What to send first.
Verified sender, rich cards, real read receipts. A starter playbook for brands moving off plain SMS without torching their list.
Talk to us
Tell us what's stuck with your WhatsApp marketing.
A strategist replies within one working day. We'll tell you what we'd fix first, whether or not you hire us.
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