Get found · GEO
Generative Engine Optimisation: get named in AI answers.
Generative Engine Optimisation (GEO) is the work of getting your brand named and cited when buyers ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews for a recommendation. Models repeat what the open web says clearly and consistently, so GEO combines quotable on-site content with the off-site mentions models read.
What you get
What's included.
- Prompt audit: the buying questions in your category, run across major AI tools
- Citation map: which sources the answers rely on, and where you are missing
- Quotable on-site content for the claims you want repeated
- Off-site work: reviews, comparisons, directories and expert mentions
- Monthly citation-share tracking on a fixed prompt set
How it works
Four steps, in order.
- BaselineRecord who gets named for 30–50 buying prompts and which sources are cited.
- Close gapsFix the pages and profiles models draw on, starting with the most-cited sources.
- Earn mentionsBuild the specific, credible third-party coverage models trust.
- Re-measureRe-run the same prompts monthly and report the change.
FAQ
GEO questions we get asked.
Can you guarantee ChatGPT will recommend us?
No, and be wary of anyone who says they can. AI answers vary by question, user and model version. What we can measure honestly is your citation share on a fixed set of prompts over time.
Is GEO different from SEO?
Yes. SEO competes for a ranking; GEO competes to be the source a model trusts. Passage clarity and off-site mentions matter more, links matter less. Read our explainer, “GEO isn’t SEO with a new name”.
How soon will we see a change?
Some AI tools search the live web and react within weeks; others update slowly. We report the first movement we can see and are clear about what is still early.
From The Yard
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Talk to us
Tell us what's stuck with your GEO.
A strategist replies within one working day. We'll tell you what we'd fix first, whether or not you hire us.
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