Get replies · Email marketing
Email marketing people open on purpose.
Email is still the cheapest channel you own outright. We build lifecycle automations that earn revenue in the background, newsletters people choose to read, and fix the deliverability problems that quietly send good emails to spam.
What you get
What's included.
- Deliverability audit: SPF, DKIM, DMARC, list hygiene
- Lifecycle flows: welcome, abandoned cart, post-purchase, win-back
- Newsletter strategy, writing and design
- Segmentation and personalisation
- Reporting on revenue and leads per email
How it works
Four steps, in order.
- FixAuthentication and list hygiene first.
- AutomateBuild the flows that earn without manual sends.
- PublishA newsletter worth subscribing to.
- RefineTest subject lines, timing and segments monthly.
FAQ
Email marketing questions we get asked.
Which email platform should we use?
The one that fits your stack and budget. We work with the major platforms and help you choose if needed.
Why do our emails go to spam?
Usually missing authentication (SPF, DKIM, DMARC), sending to old or bought lists, or sudden volume spikes.
How often should we email?
As often as you have something worth reading. Engagement tells you when frequency is too high.
From The Yard
Related reading.
WhatsApp marketing on Cloud API ends 2027: what to do
Meta will stop WhatsApp marketing messages on the Cloud API on 13 Oct 2027. What the Marketing Messages API changes and how Indian brands should migrate.
Content MarketingContent pruning: why deleting old posts won't fix indexing
Content pruning won't fix "Crawled – currently not indexed" on its own. When to refresh, merge, redirect or remove old blog posts, and a one-week process.
MessagingRCS is finally worth budget in India. What to send first.
Verified sender, rich cards, real read receipts. A starter playbook for brands moving off plain SMS without torching their list.
Talk to us
Tell us what's stuck with your Email marketing.
A strategist replies within one working day. We'll tell you what we'd fix first, whether or not you hire us.
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