Get demand · PPC
Google Ads managed against revenue, not clicks.
We run Google Ads (Search, Shopping, Performance Max and YouTube) for brands that judge marketing on qualified leads and revenue. The biggest wins usually come from tracking: feeding Google the leads that became customers, so it stops chasing cheap form-fills.
What you get
What's included.
- Account and tracking audit, including enhanced conversions
- Offline conversion import from your CRM stages
- Campaign structure by intent: brand, category, competitor
- Performance Max with brand exclusions and asset testing
- Weekly optimisation and a monthly business review
How it works
Four steps, in order.
- AuditFind wasted spend, broken tracking and cannibalised brand traffic.
- Rebuild trackingMeasure what happens after the click: qualified, visited, sold.
- RestructureCampaigns organised by intent and margin.
- ScaleShift budget to what produces revenue, with holdout tests for honesty.
FAQ
PPC questions we get asked.
What budget do we need for Google Ads?
Enough for the algorithm to learn: typically at least 30 conversions a month per campaign you want automated. We will tell you honestly if your budget is too small for your goals.
Do you charge a percentage of ad spend?
We prefer a fixed monthly fee so our advice is never tied to spending more of your money.
Is Performance Max worth it?
Often, once it is constrained. Without brand exclusions it can take credit for sales you would have got anyway. See our post on what Performance Max hides from you.
From The Yard
Related reading.
Google Ads learning period: what resets it, what doesn't
Smart Bidding's Learning status now lasts 7 days at most. Only three changes trigger it; budget and target edits don't. How to plan changes around it.
Paid MediaMeta Pixel on-device conversions: check this setting now
A default-on Meta Pixel setting now counts some purchases on shoppers' devices. India isn't excluded. Who qualifies, what it changes and how to check.
Paid MediaGoogle Ads invalid traffic card: what to check first
Google Ads is rolling out an Invalid traffic card showing estimated savings and credited cost. What it shows, what it hides, and what to check this week.
Talk to us
Tell us what's stuck with your PPC.
A strategist replies within one working day. We'll tell you what we'd fix first, whether or not you hire us.
Also in “Get demand”