Get replies · RCS
RCS: verified, branded messages in the default inbox.
RCS (Rich Communication Services) upgrades SMS with your verified brand name and logo, images, carousels, buttons and read receipts, all inside the default Android messaging app. We help brands move their most important SMS to RCS without breaking compliance.
What you get
What's included.
- Provider selection and verified sender setup
- DLT and consent review
- Rich templates: cards, carousels and suggested replies
- SMS fallback design for unsupported handsets
- Delivery, read and click reporting against your SMS baseline
How it works
Four steps, in order.
- PrepareSender verification, DLT and templates.
- UpgradeMove transactional messages to RCS first.
- ExpandAdd campaigns once customers recognise your sender.
- MeasureCompare read and click rates with SMS.
FAQ
RCS questions we get asked.
Does RCS work on iPhones?
Support has been expanding but is uneven across devices and carriers. Every campaign needs an SMS fallback.
Is RCS more expensive than SMS?
Usually yes per message, but it can be cheaper per click or sale. We test it against your SMS baseline before scaling.
Do DLT rules apply?
Yes. Indian regulations on registration and consent still apply. Read our RCS playbook for what to send first.
From The Yard
Related reading.
WhatsApp marketing on Cloud API ends 2027: what to do
Meta will stop WhatsApp marketing messages on the Cloud API on 13 Oct 2027. What the Marketing Messages API changes and how Indian brands should migrate.
MessagingRCS is finally worth budget in India. What to send first.
Verified sender, rich cards, real read receipts. A starter playbook for brands moving off plain SMS without torching their list.
Talk to us
Tell us what's stuck with your RCS.
A strategist replies within one working day. We'll tell you what we'd fix first, whether or not you hire us.
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