Get replies · SMS
SMS marketing that stays compliant and still gets read.
SMS still reaches almost every phone in India, but it only works if you are compliant and send sparingly. We handle DLT registration, write templates that pass approval, segment your list, and keep SMS for the moments that justify it.
What you get
What's included.
- DLT entity, header and template registration
- Template writing that passes scrubbing
- Segmentation and frequency rules
- Transactional and promotional campaign setup
- Delivery and click reporting, with RCS upgrade planning
How it works
Four steps, in order.
- RegisterDLT setup done once, properly.
- SegmentSend to the right people, not the whole list.
- SendShort, specific messages with a clear action.
- ReviewDelivery, clicks and opt-outs every month.
FAQ
SMS questions we get asked.
What is DLT registration?
India’s Distributed Ledger Technology system for commercial SMS. Businesses register their entity, sender headers and message templates before sending.
Why are our SMS not delivered?
Most often the content does not match a registered template, or the header and category are wrong.
Should we move to WhatsApp or RCS instead?
For rich, two-way conversations, often yes. SMS remains the best fallback and the most universal channel.
From The Yard
Related reading.
WhatsApp marketing on Cloud API ends 2027: what to do
Meta will stop WhatsApp marketing messages on the Cloud API on 13 Oct 2027. What the Marketing Messages API changes and how Indian brands should migrate.
MessagingRCS is finally worth budget in India. What to send first.
Verified sender, rich cards, real read receipts. A starter playbook for brands moving off plain SMS without torching their list.
Talk to us
Tell us what's stuck with your SMS.
A strategist replies within one working day. We'll tell you what we'd fix first, whether or not you hire us.
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