Get demand · LinkedIn marketing
LinkedIn marketing for long B2B sales cycles.
For B2B brands with long sales cycles, LinkedIn is where buyers form their shortlist. We combine founder and leadership content that builds trust with LinkedIn Ads aimed at the specific accounts and roles you sell to.
What you get
What's included.
- Founder and leadership profile and content programme
- Company page strategy and posting
- LinkedIn Ads: Lead Gen Forms, document ads, Conversation Ads
- Account-based targeting from your target account list
- CRM integration and pipeline reporting
How it works
Four steps, in order.
- PositionWhat your leaders should be known for, in a sentence.
- PublishA weekly rhythm of posts in each leader’s own voice.
- TargetAds to named accounts and job titles.
- ConnectHand warm leads to sales with context.
FAQ
LinkedIn marketing questions we get asked.
Are LinkedIn Ads worth the high CPC?
For high-value B2B deals, often yes. Judge them on cost per qualified opportunity, not cost per click.
Do you write posts for our founders?
Yes, from interviews and notes, so the posts sound like them and contain their real opinions.
How long before LinkedIn content works?
Expect 2–3 months of consistent posting before inbound conversations become regular.
From The Yard
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Talk to us
Tell us what's stuck with your LinkedIn marketing.
A strategist replies within one working day. We'll tell you what we'd fix first, whether or not you hire us.
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