Get demand · Meta Ads
Meta Ads built on creative testing at volume.
On Meta, targeting is now mostly automated, so creative is the main lever left. We run Facebook and Instagram ads with a structured creative testing process, measured on hook rate, hold rate and cost per qualified lead, and with Conversions API tracking so Meta optimises for buyers.
What you get
What's included.
- Pixel and Conversions API audit and setup
- Creative testing framework and a hook library
- Video analysis using hook rate and hold rate
- Lead form qualification and CRM feedback to Meta
- Weekly creative reports and a monthly business review
How it works
Four steps, in order.
- AuditTracking, account structure and creative fatigue.
- TestNew hooks and formats every week, judged on clear metrics.
- ScaleMove budget to proven creatives and audiences.
- Feed backSend real outcomes back to Meta so it finds more of them.
FAQ
Meta Ads questions we get asked.
What is a good hook rate?
It depends on format and audience, but most accounts aim for a 3-second view rate above 25–30%. Our guide on hook rate covers the formula and benchmarks.
Do you make the creatives?
We write the briefs and hooks and can produce ads, or work with your in-house team or creators.
Why are our Meta leads poor quality?
Usually because Meta is optimising for form submissions rather than qualified leads. Higher-intent forms and sending CRM outcomes back to Meta usually fix it.
From The Yard
Related reading.
Google Ads learning period: what resets it, what doesn't
Smart Bidding's Learning status now lasts 7 days at most. Only three changes trigger it; budget and target edits don't. How to plan changes around it.
Paid MediaMeta Pixel on-device conversions: check this setting now
A default-on Meta Pixel setting now counts some purchases on shoppers' devices. India isn't excluded. Who qualifies, what it changes and how to check.
Social MediaInstagram SEO: get your posts found on Instagram and Google
Instagram search matches text in your name, bio and captions, and public business posts can show on Google. Here's how Indian brands should set both up.
Talk to us
Tell us what's stuck with your Meta Ads.
A strategist replies within one working day. We'll tell you what we'd fix first, whether or not you hire us.
Also in “Get demand”